The Olsen Twins' New Line: Olsenboye

I feel like nearly every day I'm hearing about another celebrity designer/department store collaboration, but this one's too big to overlook. JCPenney just announced today that Mary-Kate and Ashley Olsen will debut a new line called Olsenboye at the store beginning November 6th.

There's not too much to see yet, but I did find this Olsenboye preview video that shows little snippets of the line - including what I think are going to be some seriously cute shoes. But...what's up with the name? At first I totally thought it was a line just for guys!

Photo © Olsenboye for JCPenney.