The 2010 Product of the Year awards just happened in NYC, which are a series of prizes that are given out to new items and voted on by consumers like you and me. There were 14 different categories and winners this year, but my favorite innovation by far was the Colgate Wisp, which you can pick up at any drug store for about $2.39 for a 4-pack.
The Wisp is basically a mini toothbrush that stashes in your backpack or purse, and since it doesn't need water to work, you can whip it out on the sly any time you need a little breath freshening - like when you see your crush coming down the hallway.
Photos © POY and Colgate.
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