Nine West Luvs Facebook

There's no denying that social media has become a huge part of our lives, and many tech-savvy fashion companies are hoping to cash in on the action.

Take shoe mega-brand Nine West, for example. They have a new promotion linked to the Nine West Facebook page where FB friends of the brand get access to the new spring collection early - and they get 15% off and free shipping through the end of February.

But not only that: Nine West's creative director Fred Allard also created six special shoes that are available exclusively through Facebook. Kind of cool, right?

Photo © NineWest.com.