Last night Casio held a swank event in NYC to unveil its new watches and brand ambassadors. Professional skateboarder Stevie Williams launched his line DGK G-Shock, NBA Laker (and Khloe Kardashian hubby) Lamar Odom was on hand to announce the G-Shock Ultimate Tough GX56 watch, singer Kesha arrived as the new brand ambassador of the Baby-G collection, and Brian Greenberg from "How to Make it in America" was in attendance to champion the EDIFICE Black Label collection. Kesha had on an Indianapolis Colts tee, which makes me love her even more because I'm from Indy! But I digress...
In addition to all of those cool releases, there is also a new limited edition G-Shock timepiece available for summer 2010 called the G-Shock X Surfrider (pictured, below). Created in collaboration with The Surfrider Foundation, a "non-profit organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches," the $130 watch was designed with the surf lifestyle in mind. The timepiece features a Tide Graph function with 100 pre-set surfing site locations as well as a Moon Age & Phase Data indicator and 200M water resistance.
At the end of the evening Kesha took the stage again for a performance, and she rocked out! Here are some fun pics of her glitter-covered self:
Photos © Wireimage.com and GShock.com
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