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Cool British Brand: Jack Wills

From Stephanie Prommer, About.com GuideOctober 18, 2010

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I'm still in London and I just found a cool brand that reminds me of Abercrombie & Fitch called Jack Wills.

Started in Britain in a place called Salcombe, Devon, the brand aims to designs goods that reflect British heritage and the country's military history, sporting traditions and country pursuits.

Some of my favorite pieces from the current collection for ladies include the Blakemere Shrunken Rugby (pictured below left), Warlaby Slim Fit Sweatpants (middle) and Keighley Shopper bag (right).

Wills2 Wills1 Wills3

Although I'm not sure if the company ships to the U.S., the Jack Wills website is still cool for getting some fashion inspiration.

Photos © Jack Wills.

Comments

October 31, 2010 at 7:45 am
(1) alexandra says:

hi, i just wanted to say, that in the UK, Jack Wills is considered fairly ‘down market’ even though to the average teen it is expensive. Although i guess that in the US maybe if people havent heard of the brand then it shouldnt matter!

May 2, 2011 at 11:30 am
(2) Frances says:

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