Snowboarding superstar Shaun White isn't just the coolest guy ever to win an Olympic medal - he's also the designer of a cool line of casual clothes for Target! Scheduled to hit stores on August 15th, the new season of 'Shaun White 4 Target' seems to infuse the dynamo's signature style with the chain store's accessible prices. I got a chance to speak to the famous redhead and find out more about the new collection and Shaun White's style in general:
How would you describe your own personal style?
Photo © Wire Image.
I wear what's comfortable and I'm not afraid to get weird.
Whose style do you admire?I dig my older brother's style, he puts random pieces together and it always seems to works out.
How has it been partnering with Target on the Shaun White 4 Target collection?
Photo © Target.
It's been awesome. This is our second time getting to make clothing with Target and I feel like the new line came out exactly the way I wanted it to.
How involved in the design process are you?
Photo © Target.
I like to be really involved when picking out fabrics, looking at color swatches, and making sure the fits are good. I get to see the samples in New York and make final adjustments before they go into production. It's cool to work that closely with my line.
What can consumers expect from your Target collections in the future?Really good fits, especially on the denim. An overall skate feel throughout the line. But really whatever inspires my brother and I, so you’ve got to keep an eye on it.
What advice would you give teens on how to express themselves, style-wise?Wear what makes you feel comfortable and don't be afraid to go for it.