Created by ice skating pro-turned-club kid-turned-fashion superstar Richie Rich and his rodeo expert design partner Traver Rains, Heatherette is a flashy, exciting brand that finds inspiration from downtown New York City party people. Whether it's their colorful printed hoodies or over-the-top evening gowns, you can bet that this duo will surprise you. And as for their design inspiration? "Fun, fun, fun is the name of the game," Richie says.

